GMTs
Marketing Intelligence
Refers to external data a company collects about a specific market it wishes to enter that will help in decision making. Some ways we collect data include using focus groups, polls, field trials, forms, mail surveys, and questionnaires. etc. In addition, we collect data from our competitors that can be used more effectively to gain a competitive advantage. We study the market to understand where our target audience is most active and which media channels to use. We also strive to understand our consumers to retain them and acquire new ones.
Marketing Segmentation
It is the practice of dividing the target market into smaller, approachable groups. Our team tries to cater to different consumer needs by creating subsets based on needs, demographics, shared interests, and priorities. More importantly, we look at the psychographics, geographic and behavioral areas. In psychographics, we target consumers’ hobbies and lifestyles, where attractiveness, quality, and brand overshadow the price. In geographic segmentation, we focus on where our consumers live. In behavioral segmentation, we analyze our consumers’ behaviors and trends in brand loyalty, features sought, price sensitivity, and use patterns.
Product Messaging
Product messaging refers to what your product communicates to potential customers. We utilize this marketing strategy to create a psychological connection with our consumers through brand image. Secondly, we use product positioning, i.e., the position our product occupies in the market in comparison to our competition, to show our superiority. Also, we use a unique selling preposition that highlights the uniqueness of our brand over the rest. The unique selling preposition is not usually a slogan but can be used as one.
Media Buying and Campaign Planning
Media planning means procurement of advertising on mediums such as radio, newspaper, websites, and television. etc. Campaign planning is how marketers determine the context under which the audience gets the selected advertising message. As a company, we utilize two types of media planning. First, we use paid media where we incorporate pay-per-click-advertisement, display ads, and branded content to give our brand exposure and boost sales. Secondly, we use owned media (owned by us). e.g., our social media account to increase our customer reach.
Customer Service Management
Proactive Customer Support
It means anticipating customer needs and actively reaching out with a solution. We try to achieve proactive customer service by firstly asking customers for feedback. Customer service is about giving the customers what they want, which we try to find out by asking. Next, we pay attention to online comments about our company, both good and bad, allowing us to address customers’ needs. We also reward our customers with offers to build loyalty and strengthen our relationships. Lastly, we inform our customers of problems before they arise and offer apologies.
Customer Care
Customer care is the act of a company building an emotional connection with customers. Our customer care team is responsible for; handling consumer complaints, resolving issues and troubleshooting technical problems, answering questions about our company’s products and services, responding to customer reviews, providing a proactive customer approach, processing orders and transactions, delivering information about our company’s offerings and tracking key performance indicators. These duties are shared across-the-board, from frontline agents to those in managerial customer service positions.
Virtual Assistant Service
Customer care is the act of a company building an emotional connection with customers. Our customer care team is responsible for; handling consumer complaints, resolving issues and troubleshooting technical problems, answering questions about our company’s products and services, responding to customer reviews, providing a proactive customer approach, processing orders and transactions, delivering information about our company’s offerings and tracking key performance indicators. These duties are shared across-the-board, from frontline agents to those in managerial customer service positions.
Customized Information Distribution
This means tailoring an experience or communication based on information a company has learned about an individual. Our company has used the information collected on our customers to enhance experiences and increase lead generation. We also send personalized emails to our clients based on their unique needs and interests. We increase efficiency by using their first names, communicating at a more personal level, and sending content that is more likely to solve the recipient’s problem.
